Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
After a disappointing showing in the Test series in Australia recently, the Indian team is eager to make a fresh start in the T20 format.
Meet Anarkali Marikar, the leading lady of Malayalam's first sci-fi mockumentary, Gaganachari.
South Indian cinema's biggest superstars rock the show on OTT. Sukanya Verma gives us some recommendations for the week.
With the rains pouring down on us, August offers yet another reason to stay home!
July has some interesting content on OTT, with quite a few original shows and movies premiering in the digital space.
Everything you need to know about Coldplay's concert at Navi Mumbai's DY Patil Stadium on January 18, 19 and 21.
Emotions run high more than usual on OTT this week.
Namrata Thakker picks her 10 favourite Leo movies.
Urvi Malvania reports on the restructuring expected at Disney India under new MD Mahesh Samat.
Aseem Chhabra picks his top 10 Indian films of 2024, which includes films that have had theatrical releases or are streaming on OTT.
Also Spotted: Tom Cruise, Julia Roberts, Benedict Cumberbatch, Mark Rylance, Zendaya, Paul Mescal, Jamie Dornan...
Sukanya Verma gives you some interesting options.
'I remember when the offer came in, I was conflicted.'
Christmas romance, heists, thrillers, it's all there on OTT this week. Sukanya Verma lists her recommendations.
May offers a mix of original Web series and digital movie premieres on OTT.
It's FaFa time and more on OTT this week! Sukanya Verma lists her recommendations.
Monsters, sharks, psychopaths, jedis, hybrids, undercover cops, special agents, brace yourself for tons of action on OTT this week.
Sukanya Verma gives you some great options to choose from.
A spread of eclectic entertainment on OTT for you.
Sukanya Verma gives you some interesting options to choose from.
Coming of age dramas, mind twisting thrillers, slice-of-rural life, here's everything you can watch on OTT this week.
It could reach more than 530 million viewers on TV and a few hundred million more online. But can it make money for Disney Star?
Ranbir, Rashmika, Raveena, Vic, Nic, it's raining movie stars on OTT this week. Sukanya Verma lists her recommendations.
The Indian Premier League's media rights for the next five years have been sold for a whopping Rs. 48,930 crore, said BCCI secretary Jay Shah on Tuesday.
From fantasy to football, OTT is beaming with all kinds of goodies this week.
It's a mixed plate in theatres this October, and OTT has a lot of interesting releases coming up as well.
With the series locked at 1-1, Brisbane could well decide the course of the rubber and whether Rohit's men would continue to be the master of their fate in the ongoing World Test Championship.
Much of the discussion is happening at a "family level, not a corporate level". That means it is an Ambani or a Goenka in direct talks with Johar.
IPL's media rights auction witnessed a robust bidding for TV and Digital rights of the Indian sub-continent with the valuation being earmarked at more than a whopping Rs 100 crore per match.
India will be under tremendous pressure when they face an equally circumspect Australia in a battle of two out-of-form batting units in the opening Test of the Border-Gavaskar Trophy in Perth
Flight attendants, football coaches, renegade robots, underwater superheroes, it's all there on OTT this week.
Action, drama, romance, comedy -- there's something for every kind of audience on OTT this week.
From wannabe astronauts to visually disabled heroes, be sure to make some time for all the OTT action Sukanya Verma recommends this week.
With as many as fourteen Australians taking part in the inaugural edition of the Women's Premier League, CA CEO Nick Hockley was happy to see the growth of women's cricket.
The same bunch of people, doing the same things does not make for a satisfying sequel; the added subplots are hastily tacked on, and make no difference to the flow of the series.
Sukanya Verma looks at their eclectic career of over two decades as their latest offering Citadel: Honey Bunny, the Indian leg of the Russo Brothers globetrotting spy universe series, drops on Amazon Prime Video on November 7.
Sukanya Verma gives you some great options to choose from.
Angry young men (and old) dominate the OTT this week. Take your pick.
The move will catapult Disney as the country's largest media and entertainment broadcaster, with over $1.3 billion of additional India revenue.
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